Deho, a floor products channel brand for China market.

With a long history of wood flooring culture, Europe is either the birthplace of decorative wood flooring, or the origin of many exquisite flooring brands. Deho focuses on European imported floorings and is committed to convey the beauty of European floorings and select the best European floorings.

Deho is positioned in the European floor select, different from other floor channel brands, through five strict selecting strategies of selection of brand and origin, selection of supply chain partners, selection of each floor products, selection of environmental protection certification system and selection of marketing channels.

Though importing from Europe, Deho strictly makes selections for Chinese users. we do not worship western cultures, just for our Chinese customers, introduce European floors of resource oriented products. We take them to our Chinese consumers. They have the ability and qualification to enjoy the world's best flooring products. Deho takes the responsibility of selections, standing at this height, looking at the world and introducing the European floors of which Chinese consumers are fond.

Deho’s users portrait is of being tasteful and independent. They are the middle class, the new middle class and elites who have been pursuing a better life.

Deho's advantage lies in supply chain and service. Through close cooperation with business partners of SINOLIGHT Group and COSCO Group, we have realized strong foreign trade purchasing capacities and had the stock of several hundred thousand square meters of European flooring at any time. Meanwhile, we have established a first-class warehousing and logistics system and set up modern warehousing bases in Tianjin, Chongqing and Fuzhou. The efficient operation of the supply chain system effectively solves the pain point of the long supply cycle of imported products.

In about one hundred cities, Deho has had franchised showrooms, mainly in Red Star Macalline, Easy-home, Oyada, Mahui, fusen-noble house, Huanbohai and other well-known building materials shopping malls. These showrooms are opened and operated by the local agents of Deho. They have the first class service teams, who are experienced in the floor industry, with professional trainings, dedicated to their works and the backbone of customer services.